Episode 3

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Published on:

1st Jul 2025

Prototype, Iterate, Repeat: Building AI Use Cases That Actually Work with Jess Hall

In this episode of Empowered by AI: Women Entrepreneurs Leading the Way, host Michelle Muncy-Silva sits down with Jess Hall, product strategist at OpsCanvas and expert in AI use case prototyping. Jess shares candid insights on how entrepreneurs and teams can move from overthinking to actionable iteration using AI. If you’ve ever hesitated to start building with AI because the vision wasn’t clear enough—this conversation is your blueprint for getting unstuck. Discover why success comes from experimenting with the small things first, how language is the new interface, and why AI implementation should always reconnect to human needs.

Timestamps:

  • 00:00 – Intro & Jess's background: From product strategy to AI use cases
  • 04:15 – Why “version one” doesn’t need to be perfect
  • 07:45 – The importance of reconnecting to conceptual thinking in an AI age
  • 11:30 – Prototyping your way to clarity: the OpsCanvas approach
  • 16:00 – Key AI use case patterns emerging across industries
  • 20:20 – How to evaluate which use cases are worth pursuing
  • 25:10 – The mindset shift: It's okay to learn in public
  • 30:00 – Language as the new interface: what this means for business tools
  • 35:20 – Empowering teams through curiosity and structure
  • 40:00 – Advice for entrepreneurs just getting started with AI
  • 42:30 – What’s next for Jess Hall and OpsCanvas

This episode is your reminder that AI innovation starts with brave first steps, not perfect plans. Jess Hall shares the mindset and tactics that allow entrepreneurs and teams to iterate with purpose. Be sure to follow Jess and explore her work at OpsCanvas.

👉 Want more episodes like this delivered to your inbox? Visit InnovativeAIStudio.com and sign up for updates, tools, and exclusive content for women using AI to build boldly.

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About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Welcome to Empowered by AI, where women entrepreneurs harness the power of AI to transform their businesses, break new ground, and lead confidently. Hosted by Michelle Muncy-Silva, founder of Innovation AI Studios, this podcast is your go-to resource for stories, strategies, and tools that help women combine creativity with cutting-edge technology to build the brands of tomorrow.
In each episode, we sit down with trailblazing women who are not just embracing AI—they’re unapologetically ensuring a place at the table in leveraging AI to redefine their industries, spark innovation, and elevate their businesses. Whether you're a seasoned entrepreneur or just starting your journey, Empowered by AI delivers real talk and actionable insights from women who have been where you are, tackled the challenges, and demanded that AI be a tool for women’s progress.
This isn’t just a tech podcast—it’s a platform for women looking for like-minded collaboration and support to build standout brands, gain clarity on how AI serves their strategy, and discover the tools to take their businesses to the next level. We dive deep into topics like AI-enhanced storytelling, using AI to streamline and scale, and the future of creativity in a world where technology is rewriting the rules.
Join us for:
Conversations with women leaders at the forefront of AI and entrepreneurship.
Practical advice on how to integrate AI into your business, even if you’re not a tech expert.
The latest AI tools and resources you can use to build a brand that stands out.
Empowering stories from women who are balancing the demands of running a business with navigating the world of AI.
Each episode is packed with actionable takeaways that you can put into practice right away, whether you’re automating your workflows, enhancing your visual branding, or discovering the next big AI tool that will give your business a competitive edge.
We’ll talk about:
How AI and creativity collide to drive innovation.
The real-life stories of women paving the way in AI, who prove that you don’t need a tech background to master the future.
How AI can help you build a strong, memorable brand.
The AI tools every entrepreneur should have in their toolkit.
The power of mentorship, community, and women supporting women in the AI space.
Our goal? To empower you with the knowledge and tools to embrace AI confidently—no tech degree required—and inspire you with the voices of women who are actively participating in shaping the future of AI - all so we can collaboratively create AI-driven solutions that empower you to transform your business into something that not only thrives but leads the way in your industry.
Ready to take your business to the next level? Tune in, get inspired, and learn how to use AI to amplify your creativity, streamline your processes, and build a brand that’s not just innovative, but unstoppable.
And every episode ends with the same question to our amazing guests: What’s next?
Empowered by AI is more than just a podcast—it’s your community, your resource, and your weekly dose of inspiration to become a leader in the future of entrepreneurship.
Hit subscribe, and let’s transform your business together!

About your host

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Michelle Muncy-Silva