Harnessing AI for Business Growth: Insights from Kenisha Pough
In this episode of Empowered by AI: The SLAI Effect, host Michelle Muncy-Silva speaks with Kenisha Pough, a marketing and communications strategist who helps CEOs and founders amplify their brand storytelling. Kenisha shares how AI tools have transformed her approach to content creation, workflow automation, and business strategy, offering insights into selecting the right AI tools, personalizing AI-generated content, and staying competitive in an ever-evolving tech landscape.
Timestamped Highlights:
[00:00:00] – Welcome & Introduction
Michelle introduces Kenisha Pough, discussing her background in corporate marketing, her transition into entrepreneurship, and how she leverages AI for content creation.
[00:01:00] – Kenisha’s AI Journey: From Curiosity to Implementation
Kenisha explains how she first encountered AI while working in corporate, experimenting with early versions of ChatGPT before discovering more advanced tools like Claude.
[00:03:00] – AI Tools for Business: Navigating the Overload
Kenisha shares her favorite AI platforms, including Claude, Perplexity, Copy.ai, Jasper, and Sonic, and how they help streamline content creation and research.
[00:05:00] – Overcoming AI’s Biggest Hurdle: Finding Your Voice
One of the major challenges with AI-generated writing is maintaining brand authenticity. Kenisha explains how she uses Sonic AI to refine her brand’s voice and adapt AI-generated content to better reflect her style.
[00:07:00] – Choosing the Right AI Tools: Trial, Error, and Exploration
Michelle and Kenisha discuss the overwhelming number of AI tools available and Kenisha’s method for selecting the best ones using shared spreadsheets and community recommendations.
[00:08:30] – Boosting Productivity with AI Automations
Kenisha explains how she uses AI-driven automations for email outreach, follow-ups, and scheduling, reducing manual workload while maintaining a personal touch.
[00:10:00] – The Importance of a Human in the Loop
Despite AI’s capabilities, Kenisha emphasizes the importance of human oversight, ensuring AI-generated content aligns with her personal brand and client needs.
[00:12:00] – AI as an Editor & Brainstorming Partner
Kenisha details how she uses AI to improve clarity and structure in her writing, helping her refine ideas, avoid writer’s block, and enhance the impact of her messaging.
[00:14:00] – Game-Changing AI Tools for Business Owners
Kenisha highlights Make.ai, a powerful Zapier alternative, and Gamma, an AI-driven website builder, explaining how these tools can simplify business operations.
[00:16:00] – The Equalizing Power of AI: Breaking Barriers for Entrepreneurs
Michelle and Kenisha discuss how AI levels the playing field, making high-level business tools accessible to entrepreneurs worldwide—regardless of background or location.
[00:18:00] – Women in AI: Encouraging More Female Leadership
Kenisha shares her thoughts on why more women should explore AI, emphasizing the opportunities for innovation, leadership, and disruption in a male-dominated field.
[00:21:00] – Final Takeaways: Advice for AI-Curious Entrepreneurs
Kenisha’s advice: Don’t be afraid of AI. Explore, experiment, and start small. She encourages business owners to lean into AI-powered opportunities and not get left behind.
Kenisha’s insights reinforce that AI is not replacing humans—it’s empowering them. Whether you’re new to AI or looking to refine your workflow, her strategies highlight the importance of adaptability, experimentation, and continuous learning.
Where to Connect with Kenisha
Kenisha shares how listeners can connect with her on LinkedIn (@Kenisha-Pough), Instagram (@KenishaPough), and her website (Momentumandco.co).