Episode 3

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Published on:

25th Feb 2025

From Overwhelmed to Optimized: How to Make AI Work For You with Suzanne Welker Jurgens

Many entrepreneurs jump into AI with excitement, only to get overwhelmed by the endless stream of new tools. In this episode of Empowered by AI: The SLAI Effect, Suzanne Welker Jurgens shares her approach to cutting through the noise—shifting from a tool-first mindset to a problem-driven strategy. She takes us through her journey of AI discovery, her experience building 50 custom GPTs, and how she landed her role at Adobe. If you’ve ever felt like you’re drowning in AI options, this episode will help you refocus and optimize your workflow for real results.

Timestamped Key Moments

  • [00:01:00] – Suzanne’s transition from project management at Walmart to AI exploration.
  • [00:03:00] – How a layoff turned into an opportunity for deep AI learning.
  • [00:05:00] – Experimenting with AI: 50+ GPTs and the importance of hands-on learning.
  • [00:07:00] – The problem-first approach: Why starting with the problem (not the tool) is critical.
  • [00:10:00] – Avoiding AI tool fatigue and the inefficiencies of overengineering workflows.
  • [00:12:00] – How to design AI solutions that actually enhance productivity.
  • [00:14:00] – Custom GPTs: How to create AI assistants that fit your needs.
  • [00:17:00] – Productivity hacks: Managing workflows, organizing data, and preventing AI tool overload.
  • [00:20:00] – How to position AI expertise in your career, even if you're just starting.
  • [00:25:00] – Staying strategic: Why you don’t need to chase every new AI tool.

If you’ve ever felt like AI is more of a distraction than a solution, Suzanne’s insights will help you regain control. By starting with the problem, not the tool, and creating a sustainable AI workflow, you can truly unlock AI’s power without the chaos. Tune in to hear practical strategies and a refreshing perspective on how AI can enhance—not complicate—your entrepreneurial path.

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About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Welcome to Empowered by AI, where women entrepreneurs harness the power of AI to transform their businesses, break new ground, and lead confidently. Hosted by Michelle Muncy-Silva, founder of Innovation AI Studios, this podcast is your go-to resource for stories, strategies, and tools that help women combine creativity with cutting-edge technology to build the brands of tomorrow.
In each episode, we sit down with trailblazing women who are not just embracing AI—they’re unapologetically ensuring a place at the table in leveraging AI to redefine their industries, spark innovation, and elevate their businesses. Whether you're a seasoned entrepreneur or just starting your journey, Empowered by AI delivers real talk and actionable insights from women who have been where you are, tackled the challenges, and demanded that AI be a tool for women’s progress.
This isn’t just a tech podcast—it’s a platform for women looking for like-minded collaboration and support to build standout brands, gain clarity on how AI serves their strategy, and discover the tools to take their businesses to the next level. We dive deep into topics like AI-enhanced storytelling, using AI to streamline and scale, and the future of creativity in a world where technology is rewriting the rules.
Join us for:
Conversations with women leaders at the forefront of AI and entrepreneurship.
Practical advice on how to integrate AI into your business, even if you’re not a tech expert.
The latest AI tools and resources you can use to build a brand that stands out.
Empowering stories from women who are balancing the demands of running a business with navigating the world of AI.
Each episode is packed with actionable takeaways that you can put into practice right away, whether you’re automating your workflows, enhancing your visual branding, or discovering the next big AI tool that will give your business a competitive edge.
We’ll talk about:
How AI and creativity collide to drive innovation.
The real-life stories of women paving the way in AI, who prove that you don’t need a tech background to master the future.
How AI can help you build a strong, memorable brand.
The AI tools every entrepreneur should have in their toolkit.
The power of mentorship, community, and women supporting women in the AI space.
Our goal? To empower you with the knowledge and tools to embrace AI confidently—no tech degree required—and inspire you with the voices of women who are actively participating in shaping the future of AI - all so we can collaboratively create AI-driven solutions that empower you to transform your business into something that not only thrives but leads the way in your industry.
Ready to take your business to the next level? Tune in, get inspired, and learn how to use AI to amplify your creativity, streamline your processes, and build a brand that’s not just innovative, but unstoppable.
And every episode ends with the same question to our amazing guests: What’s next?
Empowered by AI is more than just a podcast—it’s your community, your resource, and your weekly dose of inspiration to become a leader in the future of entrepreneurship.
Hit subscribe, and let’s transform your business together!

About your host

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Michelle Muncy-Silva