Episode 10

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Published on:

24th Jul 2025

From Faceless to Fearless: Unlocking AI’s Creative Power with Rene Clayton

In this episode of Empowered by AI, Michelle sits down with Rene Clayton to explore how entrepreneurs can move from curiosity to confident execution with AI. Rene demystifies strategy, shares practical examples of automation, and reveals how even the most introverted among us can leverage faceless video tools to build visibility, income, and influence—without ever appearing on camera.

⏱️ Episode Breakdown:

  • [00:01:00] Rene’s background in IT, automation, and launching ByteStrategy.ai
  • [00:03:00] Early days of AI: from RPA to NLP and the real difference in today’s AI era
  • [00:06:00] Why this AI boom is different—and here to stay
  • [00:07:00] How values-aligned companies can start integrating AI
  • [00:08:00] Shifting mindset: the first step in any AI journey
  • [00:09:30] Rene’s personal ChatGPT example: organizing sticky note chaos
  • [00:11:30] Faceless video creation 101: why it matters and how to get started
  • [00:14:00] Tools spotlight: ElevenLabs, HeyGen, CapCut, Canva, ReelFarms, ChatGPT 3.5/4
  • [00:18:00] Finding your niche and turning it into content using AI
  • [00:21:00] Use cases: client communication, onboarding, personalization
  • [00:25:00] Voice mirroring, emotion, and multilingual messaging with HeyGen
  • [00:29:00] Elevating brand presence with cinematic video from Google VEO & Runway
  • [00:31:00] Why AI unleashes creativity in people who never saw themselves as creative
  • [00:33:00] Rene’s challenge to listeners: pick a passion and start experimenting with CapCut

Whether you're camera-shy or camera-ready, there's a space for you to thrive with AI. Start small, stay curious, and let tools like CapCut or Blotato help you bring your ideas to life.

Don’t forget to visit InnovativeAIStudio.com to download your free companion resource and sign up for updates on future episodes.

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About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Welcome to Empowered by AI, where women entrepreneurs harness the power of AI to transform their businesses, break new ground, and lead confidently. Hosted by Michelle Muncy-Silva, founder of Innovation AI Studios, this podcast is your go-to resource for stories, strategies, and tools that help women combine creativity with cutting-edge technology to build the brands of tomorrow.
In each episode, we sit down with trailblazing women who are not just embracing AI—they’re unapologetically ensuring a place at the table in leveraging AI to redefine their industries, spark innovation, and elevate their businesses. Whether you're a seasoned entrepreneur or just starting your journey, Empowered by AI delivers real talk and actionable insights from women who have been where you are, tackled the challenges, and demanded that AI be a tool for women’s progress.
This isn’t just a tech podcast—it’s a platform for women looking for like-minded collaboration and support to build standout brands, gain clarity on how AI serves their strategy, and discover the tools to take their businesses to the next level. We dive deep into topics like AI-enhanced storytelling, using AI to streamline and scale, and the future of creativity in a world where technology is rewriting the rules.
Join us for:
Conversations with women leaders at the forefront of AI and entrepreneurship.
Practical advice on how to integrate AI into your business, even if you’re not a tech expert.
The latest AI tools and resources you can use to build a brand that stands out.
Empowering stories from women who are balancing the demands of running a business with navigating the world of AI.
Each episode is packed with actionable takeaways that you can put into practice right away, whether you’re automating your workflows, enhancing your visual branding, or discovering the next big AI tool that will give your business a competitive edge.
We’ll talk about:
How AI and creativity collide to drive innovation.
The real-life stories of women paving the way in AI, who prove that you don’t need a tech background to master the future.
How AI can help you build a strong, memorable brand.
The AI tools every entrepreneur should have in their toolkit.
The power of mentorship, community, and women supporting women in the AI space.
Our goal? To empower you with the knowledge and tools to embrace AI confidently—no tech degree required—and inspire you with the voices of women who are actively participating in shaping the future of AI - all so we can collaboratively create AI-driven solutions that empower you to transform your business into something that not only thrives but leads the way in your industry.
Ready to take your business to the next level? Tune in, get inspired, and learn how to use AI to amplify your creativity, streamline your processes, and build a brand that’s not just innovative, but unstoppable.
And every episode ends with the same question to our amazing guests: What’s next?
Empowered by AI is more than just a podcast—it’s your community, your resource, and your weekly dose of inspiration to become a leader in the future of entrepreneurship.
Hit subscribe, and let’s transform your business together!

About your host

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Michelle Muncy-Silva