Episode 11

full
Published on:

30th Jan 2025

Empowered by AI - Business Spotlight with Lorena Jordan Decker

In this episode, Michelle Muncy-Silva chats with Lorena Jordan Decker, a marketing expert and solopreneur who shares her journey from corporate layoffs to embracing AI tools to elevate her business. Lorena discusses her favorite AI tools, overcoming learning curves, and her plans to integrate video and avatars into her future marketing strategies. She offers practical advice for entrepreneurs considering AI adoption and emphasizes the importance of continuous learning and experimentation.

Key Moments

[00:00:00] Introduction

Michelle introduces Lorena and the topic of leveraging AI in a solopreneur business.

[00:01:00] Lorena’s Journey into Entrepreneurship

  • Lorena shares her background in marketing and how a COVID-related layoff led her to freelancing.
  • A Facebook ad and an AI summit inspired her to explore AI tools for business.

[00:04:00] AI Tools Lorena Uses in Her Business

  • ChatGPT for brainstorming, outlining, and editing.
  • Canva for design work, including its AI-integrated features.
  • MidJourney for creating AI-generated visuals.
  • Perplexity for research and link aggregation.
  • Meta AI and Google’s Gemini for content and messaging tasks.

[00:08:00] Applications of AI in Her Work

  • Using AI for blog outlines, LinkedIn content, and social media posts.
  • Transitioning from letting AI draft content to brainstorming and refining ideas for originality.

[00:11:00] Challenges and Learning Curves

  • Staying updated on AI trends and exploring new uses like survey design.
  • Discovering advanced functionalities like creating virtual brainstorming boards with ChatGPT.

[00:13:00] How AI Has Impacted Her Business

  • Shortened timelines for achieving goals.
  • Plans to explore AI-driven video and avatars to expand her offerings.

[00:16:00] Advice for Entrepreneurs

  • Attend webinars and seminars to see AI in action.
  • Embrace AI for efficiency and innovation, but remain ethical and intentional in its use.

[00:17:00] Closing Thoughts

Lorena encourages listeners to connect with her on LinkedIn and shares her excitement for future AI projects.

Links and Resources

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Empowered by AI

About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Welcome to Empowered by AI, where women entrepreneurs harness the power of AI to transform their businesses, break new ground, and lead confidently. Hosted by Michelle Muncy-Silva, founder of Innovation AI Studios, this podcast is your go-to resource for stories, strategies, and tools that help women combine creativity with cutting-edge technology to build the brands of tomorrow.
In each episode, we sit down with trailblazing women who are not just embracing AI—they’re unapologetically ensuring a place at the table in leveraging AI to redefine their industries, spark innovation, and elevate their businesses. Whether you're a seasoned entrepreneur or just starting your journey, Empowered by AI delivers real talk and actionable insights from women who have been where you are, tackled the challenges, and demanded that AI be a tool for women’s progress.
This isn’t just a tech podcast—it’s a platform for women looking for like-minded collaboration and support to build standout brands, gain clarity on how AI serves their strategy, and discover the tools to take their businesses to the next level. We dive deep into topics like AI-enhanced storytelling, using AI to streamline and scale, and the future of creativity in a world where technology is rewriting the rules.
Join us for:
Conversations with women leaders at the forefront of AI and entrepreneurship.
Practical advice on how to integrate AI into your business, even if you’re not a tech expert.
The latest AI tools and resources you can use to build a brand that stands out.
Empowering stories from women who are balancing the demands of running a business with navigating the world of AI.
Each episode is packed with actionable takeaways that you can put into practice right away, whether you’re automating your workflows, enhancing your visual branding, or discovering the next big AI tool that will give your business a competitive edge.
We’ll talk about:
How AI and creativity collide to drive innovation.
The real-life stories of women paving the way in AI, who prove that you don’t need a tech background to master the future.
How AI can help you build a strong, memorable brand.
The AI tools every entrepreneur should have in their toolkit.
The power of mentorship, community, and women supporting women in the AI space.
Our goal? To empower you with the knowledge and tools to embrace AI confidently—no tech degree required—and inspire you with the voices of women who are actively participating in shaping the future of AI - all so we can collaboratively create AI-driven solutions that empower you to transform your business into something that not only thrives but leads the way in your industry.
Ready to take your business to the next level? Tune in, get inspired, and learn how to use AI to amplify your creativity, streamline your processes, and build a brand that’s not just innovative, but unstoppable.
And every episode ends with the same question to our amazing guests: What’s next?
Empowered by AI is more than just a podcast—it’s your community, your resource, and your weekly dose of inspiration to become a leader in the future of entrepreneurship.
Hit subscribe, and let’s transform your business together!

About your host

Profile picture for Michelle Muncy-Silva

Michelle Muncy-Silva