Episode 11

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Published on:

30th Jan 2025

Empowered by AI - Business Spotlight with Lorena Jordan Decker

In this episode, Michelle Muncy-Silva chats with Lorena Jordan Decker, a marketing expert and solopreneur who shares her journey from corporate layoffs to embracing AI tools to elevate her business. Lorena discusses her favorite AI tools, overcoming learning curves, and her plans to integrate video and avatars into her future marketing strategies. She offers practical advice for entrepreneurs considering AI adoption and emphasizes the importance of continuous learning and experimentation.

Key Moments

[00:00:00] Introduction

Michelle introduces Lorena and the topic of leveraging AI in a solopreneur business.

[00:01:00] Lorena’s Journey into Entrepreneurship

  • Lorena shares her background in marketing and how a COVID-related layoff led her to freelancing.
  • A Facebook ad and an AI summit inspired her to explore AI tools for business.

[00:04:00] AI Tools Lorena Uses in Her Business

  • ChatGPT for brainstorming, outlining, and editing.
  • Canva for design work, including its AI-integrated features.
  • MidJourney for creating AI-generated visuals.
  • Perplexity for research and link aggregation.
  • Meta AI and Google’s Gemini for content and messaging tasks.

[00:08:00] Applications of AI in Her Work

  • Using AI for blog outlines, LinkedIn content, and social media posts.
  • Transitioning from letting AI draft content to brainstorming and refining ideas for originality.

[00:11:00] Challenges and Learning Curves

  • Staying updated on AI trends and exploring new uses like survey design.
  • Discovering advanced functionalities like creating virtual brainstorming boards with ChatGPT.

[00:13:00] How AI Has Impacted Her Business

  • Shortened timelines for achieving goals.
  • Plans to explore AI-driven video and avatars to expand her offerings.

[00:16:00] Advice for Entrepreneurs

  • Attend webinars and seminars to see AI in action.
  • Embrace AI for efficiency and innovation, but remain ethical and intentional in its use.

[00:17:00] Closing Thoughts

Lorena encourages listeners to connect with her on LinkedIn and shares her excitement for future AI projects.

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About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Empowered by AI is the go-to podcast for women entrepreneurs and leaders who are ready to harness AI, no tech background required. Hosted by Michelle Muncy-Silva, founder of Innovative AI Studio and Executive Director of She Leads AI Academy, this show spotlights trailblazing women who are not just using AI; they're demanding a seat at the table in shaping it. From practical tools to ethical frameworks, every episode delivers real talk and actionable strategies for women building businesses and leading boldly in the age of AI. Whether you're automating your workflows, building a standout brand, or navigating the intersection of AI and equity, this is your community. Each episode features conversations with women at the forefront of AI and entrepreneurship, plus the tools, strategies, and stories you can put into practice immediately. We explore AI-enhanced storytelling, using AI to streamline and scale, and what it looks like when women lead the AI revolution on their own terms. Every episode ends with one question to our guests: What's next? Empowered by AI — your weekly dose of inspiration, strategy, and community. Hit subscribe and let's build the future together.

About your host

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Michelle Muncy-Silva

Michelle Muncy-Silva is an AI educator, innovator, and Executive Director of the She Leads AI Academy. She is also the founder of Data Parity AI and host of the Empowered by AI podcast. Her work helps educators, founders and institutions use AI with clarity, ethics, and purpose. With a background in curriculum design and human-centered data practices, Michelle makes emerging technologies practical and accessible for non-technical leaders.