Episode 7

full
Published on:

11th Sep 2025

Clarity Over Chaos: Tatiana Ferreira on Building Trust with AI

This week on Empowered by AI, we’re joined by Tatiana Ferreira—luxury retail veteran turned AI operations expert, founding partner of the Aurora Retail Accelerator, and podcaster. With decades of experience leading billion-dollar operations at Disney, Louis Vuitton, and Neiman Marcus, Tatiana now helps businesses cut through the AI noise and focus on what truly moves the needle.

If you’ve ever felt overwhelmed by jargon, unqualified “AI experts,” or endless promises of plug-and-play solutions, this conversation will ground you in the clarity you’ve been craving. Tatiana shares her “30% Rule,” explains why most so-called “agents” aren’t really agents, and offers actionable strategies for entrepreneurs who want to scale trust and excellence with AI—without losing the human touch.

[00:01:00] From Disney & Louis Vuitton to AI adoption: Tatiana’s journey

[00:03:00] Lessons from luxury retail that apply to AI transformation


[00:06:00] Red flags when evaluating AI vendors and tools


[00:10:00] Why 95% of “agents” aren’t really agents


[00:13:00] The 30% Rule: protecting the human side of your business


[00:16:00] High-trust automation for solopreneurs and small businesses


[00:19:00] The key questions every leader should ask before investing in AI


[00:22:00] Real-world client examples from Aurora Retail Accelerator


[00:25:00] Why women’s perspectives are urgently needed in AI governance


[00:28:00] Breaking patterns of perfectionism and “waiting until you’re ready”


[00:30:00] How to connect with Tatiana and explore her podcast

Tatiana Ferreira’s straight talk is a refreshing antidote to the hype. If this episode sparked ideas for your own AI adoption, visit innovativeaistudio.com/podcast to take your next step with confidence.

Be sure to subscribe so you don’t miss future episodes featuring real women making AI work in business, not just theory. Until next time—stay empowered, and keep innovating.


Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Empowered by AI

About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Welcome to Empowered by AI, where women entrepreneurs harness the power of AI to transform their businesses, break new ground, and lead confidently. Hosted by Michelle Muncy-Silva, founder of Innovation AI Studios, this podcast is your go-to resource for stories, strategies, and tools that help women combine creativity with cutting-edge technology to build the brands of tomorrow.
In each episode, we sit down with trailblazing women who are not just embracing AI—they’re unapologetically ensuring a place at the table in leveraging AI to redefine their industries, spark innovation, and elevate their businesses. Whether you're a seasoned entrepreneur or just starting your journey, Empowered by AI delivers real talk and actionable insights from women who have been where you are, tackled the challenges, and demanded that AI be a tool for women’s progress.
This isn’t just a tech podcast—it’s a platform for women looking for like-minded collaboration and support to build standout brands, gain clarity on how AI serves their strategy, and discover the tools to take their businesses to the next level. We dive deep into topics like AI-enhanced storytelling, using AI to streamline and scale, and the future of creativity in a world where technology is rewriting the rules.
Join us for:
Conversations with women leaders at the forefront of AI and entrepreneurship.
Practical advice on how to integrate AI into your business, even if you’re not a tech expert.
The latest AI tools and resources you can use to build a brand that stands out.
Empowering stories from women who are balancing the demands of running a business with navigating the world of AI.
Each episode is packed with actionable takeaways that you can put into practice right away, whether you’re automating your workflows, enhancing your visual branding, or discovering the next big AI tool that will give your business a competitive edge.
We’ll talk about:
How AI and creativity collide to drive innovation.
The real-life stories of women paving the way in AI, who prove that you don’t need a tech background to master the future.
How AI can help you build a strong, memorable brand.
The AI tools every entrepreneur should have in their toolkit.
The power of mentorship, community, and women supporting women in the AI space.
Our goal? To empower you with the knowledge and tools to embrace AI confidently—no tech degree required—and inspire you with the voices of women who are actively participating in shaping the future of AI - all so we can collaboratively create AI-driven solutions that empower you to transform your business into something that not only thrives but leads the way in your industry.
Ready to take your business to the next level? Tune in, get inspired, and learn how to use AI to amplify your creativity, streamline your processes, and build a brand that’s not just innovative, but unstoppable.
And every episode ends with the same question to our amazing guests: What’s next?
Empowered by AI is more than just a podcast—it’s your community, your resource, and your weekly dose of inspiration to become a leader in the future of entrepreneurship.
Hit subscribe, and let’s transform your business together!

About your host

Profile picture for Michelle Muncy-Silva

Michelle Muncy-Silva