Episode 5

full
Published on:

31st Dec 2024

Authentic AI - How to Save Time, Stay True to Your Brand, and Work Smarter with Kinsey Soderberg

In this episode of Empowered by AI, Michelle sits down with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey shares her transformative journey from AI skeptic to a trailblazer in integrating AI tools authentically into entrepreneurial workflows. From her unique Brand Blueprint strategy to innovative uses of AI video editing, Kinsey offers actionable insights to help entrepreneurs work smarter while staying true to their brand identity.

If you've ever wondered how to train ChatGPT to act like a digital mini-me or how AI can help save time in content creation, this episode is a must-listen!

Episode Highlights and Timestamps

  • [00:00] Introduction
  • Michelle introduces Kinsey and previews the conversation about advanced ChatGPT techniques and AI video editing.
  • [02:00] Kinsey’s Entrepreneurial Journey
  • How Kinsey transitioned from skepticism about AI tools to embracing them as a cornerstone of her business strategies.
  • [06:00] The Power of Authentic Branding
  • Kinsey discusses the importance of understanding your brand identity and how this aligns with using AI tools effectively.
  • [09:00] Common Pitfalls in AI Use
  • Mistakes entrepreneurs make when starting with AI tools and tips to avoid these errors.
  • [13:00] The Brand Blueprint Method
  • A deep dive into Kinsey’s 5-step process for creating a comprehensive brand blueprint to train ChatGPT.
  • [18:00] Advanced ChatGPT Techniques
  • Kinsey shares her favorite “formula prompts” and explains how these can streamline content creation while maintaining authenticity.
  • [22:00] AI Video Editing Tools
  • Kinsey highlights the benefits of using tools like Descript for podcast and video editing, sharing how she saved hours of time.
  • [28:00] Ethical Use of AI in Media
  • Kinsey touches on the evolving ethics of AI-generated visuals and how entrepreneurs can align these tools with their brand values.
  • [33:00] Practical Tips for Getting Started with AI
  • Two actionable strategies to identify where AI can save time in workflows and day-to-day tasks.
  • [38:00] Kinsey’s Future Projects
  • From live workshops to expanding her AI course library, Kinsey shares what’s next for her brand.

Links and Resources

To get even more value from this episode: Visit my website Innovative AI Studio to grab the free worksheet I developed to help you put advice from this episode into action! I'll give you a free tool and you'll get updates on future episodes.

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About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Welcome to Empowered by AI, where women entrepreneurs harness the power of AI to transform their businesses, break new ground, and lead confidently. Hosted by Michelle Muncy-Silva, founder of Innovation AI Studios, this podcast is your go-to resource for stories, strategies, and tools that help women combine creativity with cutting-edge technology to build the brands of tomorrow.
In each episode, we sit down with trailblazing women who are not just embracing AI—they’re unapologetically ensuring a place at the table in leveraging AI to redefine their industries, spark innovation, and elevate their businesses. Whether you're a seasoned entrepreneur or just starting your journey, Empowered by AI delivers real talk and actionable insights from women who have been where you are, tackled the challenges, and demanded that AI be a tool for women’s progress.
This isn’t just a tech podcast—it’s a platform for women looking for like-minded collaboration and support to build standout brands, gain clarity on how AI serves their strategy, and discover the tools to take their businesses to the next level. We dive deep into topics like AI-enhanced storytelling, using AI to streamline and scale, and the future of creativity in a world where technology is rewriting the rules.
Join us for:
Conversations with women leaders at the forefront of AI and entrepreneurship.
Practical advice on how to integrate AI into your business, even if you’re not a tech expert.
The latest AI tools and resources you can use to build a brand that stands out.
Empowering stories from women who are balancing the demands of running a business with navigating the world of AI.
Each episode is packed with actionable takeaways that you can put into practice right away, whether you’re automating your workflows, enhancing your visual branding, or discovering the next big AI tool that will give your business a competitive edge.
We’ll talk about:
How AI and creativity collide to drive innovation.
The real-life stories of women paving the way in AI, who prove that you don’t need a tech background to master the future.
How AI can help you build a strong, memorable brand.
The AI tools every entrepreneur should have in their toolkit.
The power of mentorship, community, and women supporting women in the AI space.
Our goal? To empower you with the knowledge and tools to embrace AI confidently—no tech degree required—and inspire you with the voices of women who are actively participating in shaping the future of AI - all so we can collaboratively create AI-driven solutions that empower you to transform your business into something that not only thrives but leads the way in your industry.
Ready to take your business to the next level? Tune in, get inspired, and learn how to use AI to amplify your creativity, streamline your processes, and build a brand that’s not just innovative, but unstoppable.
And every episode ends with the same question to our amazing guests: What’s next?
Empowered by AI is more than just a podcast—it’s your community, your resource, and your weekly dose of inspiration to become a leader in the future of entrepreneurship.
Hit subscribe, and let’s transform your business together!

About your host

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Michelle Muncy-Silva