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Published on:

19th Aug 2025

AI Is the New Influencer: Visibility Strategies with Diane Hammons

In today’s digital landscape, visibility isn’t just about showing up on Google—it’s about making sure AI knows you’re worth citing.

In this episode of Empowered by AI, I sit down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how solopreneurs and small businesses can thrive in this new reality. Diane shares clear, practical strategies for staying visible without burning out, including:

  • Why AI has become the new influencer shaping what audiences see
  • Two simple blog tweaks that can instantly boost discoverability
  • The underused resource on your website that AI prioritizes for citations
  • How to keep your content human and relatable (and avoid the dreaded “AI slop”)
  • A one-hour-a-week challenge to keep your business visible and credible


If you’re just starting out or looking to refresh your digital strategy, this episode will help you make AI work for you, not against you.

📌 Listen now and take the first step toward smarter visibility in the age of AI.

👉 innovativeaistudio.com/podcast

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About the Podcast

Empowered by AI
Women Entrepreneurs Leading the Way
Empowered by AI is the go-to podcast for women entrepreneurs and leaders who are ready to harness AI, no tech background required. Hosted by Michelle Muncy-Silva, founder of Innovative AI Studio and Executive Director of She Leads AI Academy, this show spotlights trailblazing women who are not just using AI; they're demanding a seat at the table in shaping it. From practical tools to ethical frameworks, every episode delivers real talk and actionable strategies for women building businesses and leading boldly in the age of AI. Whether you're automating your workflows, building a standout brand, or navigating the intersection of AI and equity, this is your community. Each episode features conversations with women at the forefront of AI and entrepreneurship, plus the tools, strategies, and stories you can put into practice immediately. We explore AI-enhanced storytelling, using AI to streamline and scale, and what it looks like when women lead the AI revolution on their own terms. Every episode ends with one question to our guests: What's next? Empowered by AI — your weekly dose of inspiration, strategy, and community. Hit subscribe and let's build the future together.

About your host

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Michelle Muncy-Silva

Michelle Muncy-Silva is an AI educator, innovator, and Executive Director of the She Leads AI Academy. She is also the founder of Data Parity AI and host of the Empowered by AI podcast. Her work helps educators, founders and institutions use AI with clarity, ethics, and purpose. With a background in curriculum design and human-centered data practices, Michelle makes emerging technologies practical and accessible for non-technical leaders.